BELIEVE IN SANTA MONICA · 2026

A STRONGER SANTA MONICA STARTS WITH LEADERS FOCUSED ON THE PEOPLE WHO LIVE HERE.

Believe in Santa Monica supports leaders and ideas that make our city safer, meaningfully address homelessness, strengthen our local economy, and protect the quality of life that makes Santa Monica special.

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We believe Santa Monica requires thoughtful leadership, practical solutions, and a willingness to work together to get things done.

WHAT WE STAND FOR

A SAFER SANTA MONICA

Effective public safety, well-resourced first responders, and practical solutions that keep our community safe.

A THRIVING LOCAL ECONOMY

A revitalized Downtown with vibrant storefronts and a city where local businesses can open, grow, and stay.

A CITY THAT EVOLVES THOUGHTFULLY

Thoughtful, practical decisions that protect our quality of life while preparing Santa Monica for the future.

MEANINGFUL ACTION ON HOMELESSNESS

Compassion and accountability go together—connecting people with housing and care while keeping our public spaces safe and accessible.

RESPONSIBLE, EFFECTIVE CITY GOVERNMENT

Disciplined budgeting, transparency, accountability, and a City Hall that is responsive to the people it serves.

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A SHARED COMMITMENT.

In 2026, Believe in Santa Monica supports Doug Trussler and Lana Negrete for Santa Monica City Council.

Doug Trussler for City Council

A safer, stronger Santa Monica that works for residents.

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Lana Negrete for City Council

Independent leadership focused on the issues Santa Monicans experience every day.

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BELIEVE IN SANTA MONICA.
BELIEVE IN ITS FUTURE.

Join us in supporting leaders and ideas that can move Santa Monica forward.

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Ad paid for by Believe in Santa Monica. Ad Committee’s Top Funders: Jerry Greenberg and Douglas Emmett Properties, LP and Affiliated Entities. Not authorized by a candidate or a committee controlled by a candidate.